Searching for
gold pays off.

Under the slogan ‘Goldsuchen zahlt sich aus!’ the precious metals dealer philoro, which is on a growth course, is launching a broad-based campaign these days to promote the old gold segment.

Together with the creative agency KTHE I Team Farner a creative concept was developed, which provides the purchase of old gold and silver, rings, chains and dental gold with humor and glamour.

Away from the industry-known “Gold-Tandler image” to class, seriousness, glamour and subtle humor.

With the campaign claim “Searching for gold pays off!” the campaign runs broadly across all media – from OOH to print, ambient media, transit advertising, digital ads, social media, animated films and radio.

With this step, philoro wants to position itself once again as a top address for trading in precious metals and buying and selling gold, silver, platinum and palladium.

With a rich assortment, 15 branches in Austria, Germany, Switzerland and Liechtenstein, as well as comprehensive online service, the family-owned company based in Vienna regularly comes off as a test winner in terms of service, security and conditions.

“With the campaign, we want to draw attention to the hidden treasures that everyone has at home. As a precious metals dealer, we are happy about these scrap metals because, as in many other areas, sustainability is an important issue in the precious metals market. At philoro, we attach great importance to this and transform scrap metals back into new products in accordance with the precious metal cycle.

It is also important to us to sensitize people to the issue of selling scrap gold, because there are unfortunately many black sheep on the market among the buyers. Our recommendation is: Only seek advice from a local, well-known precious metal dealer. We at philoro are a good choice as we have won numerous tests in various categories,” says Markus Steinböck, Head of Marketing, philoro EDELMETALLE.