KTHE I Team Farner and CS Hospice show the beauty of small moments.
Under the campaign motto “The beauty of the moment,” the creative agency KTHE I Team Farner has developed a campaign for the CS Hospice for fall/winter 2022 that depicts its own, very personal moments.
They still exist, the very personal moments.
Again and again. The ones that no one else sees.
The ones whose beauty others may not even understand.
The quiet ones, the colorful ones, the light ones.
No sensations and yet sensational.
Glimpses of light, moments of happiness.
The moments of pure beauty.
Captured for the moment.
Started as a photo project, the residents were invited to show us their personal moment, which was then photographed from their perspective. This is where the new subjects were created, the daily favorite cocktail, the favorite song at the piano, a full bath, the red lipstick. Petting pets, walking barefoot through the damp grass. Supposedly small encounters and acts, yet so big and significant from the guests’ point of view. Each subject was personalized with the first name of each resident:in to enhance the personal moment.
“It’s the little things that matter at the end of life. The tranquility of the campaign’s images reflect the feeling of living until the end. The challenge to set this mood in scene has succeeded famously. Thank you,” Sabina Dirnberger-Meixner, Head of Communications CS Caritas Socialis.
The campaign will be seen on social media, print and OOH from the end of September. The campaign will be rounded off by radio spots in which the guests talk about the beauty of their very personal moments.