When grown men enter basic military service, the radio voice becomes a video face and the whole of Austria talks about it, it’s day watch! The integrated content campaign with Ö3-star Robert Kratky for the Austrian Armed Forces.
Taking the form of a 16-part video series, Robert Kratky tours Austria giving valuable insights into the world of our armed forces. The videos were primarily shown on social media channels, accompanied by digital ads and classic measures, such as PR and advertisements.
an above-average engagement and one of the most successful digital content campaigns in Austria, with more than 5 million views. Awarded the German Brand Award and the Best of Content Marketing in Germany.