Services of general interest.Advertising
All of Vienna uses services of general interest, but not many people know what lies behind them. From water supply, sewage and waste disposal to health and social services and local public transport, the city provides numerous services to ensure that Vienna remains as livable as possible.
From small to large, from young to old, services of general interest offer the right thing for everyone – and that is precisely the focus here. The awareness campaign shows different situations that express the offers of the City of Vienna and with which everyone can identify. The campaign clip “Day by Day” makes it clear that not a day goes by without the City of Vienna taking care of its citizens. The moving image is accompanied by print, OOH, DOOH, online, social media and transport media.