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PR & Influencer

Nuri, the cult sardine from Portugal, found its way back to Austria in 2017 through the Glatz company. Since its reintroduction to Austrian supermarket shelves, we now accompany the success story of the brand.

For 100 years of Nuri, the authentic Portuguese flair of the brand was brought to the first district of Vienna with a pop-up store. The opening was accompanied by individual and personal journalist:ing appointments.

The day of the sardine on November 24 is the starting point for many Nuri PR activities. In 2022, this was celebrated with a book launch: “The Great Nuri Sardine Cookbook”. So it was only natural that we accompanied the book launch with a cooking class.

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