Branding | Campaigning
Unusually personal. The new brand identity of Kathrein Privatbank.
In a joint process lasting several months, the new brand image of Kathrein Privatbank was developed. Based on the design developed by &Walsh New York, a new and independent brand identity was subsequently created, which focuses on the most important asset of a private bank: The relationship of trust between clients and their advisors. The new campaign kicks off with visual positioning and a series of image and product subjects. Inspired by Viennese Art Nouveau – combined with a wink.