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Branding & Design

Stronger together. This is the core message of the branding process and the newly developed communication campaign for the Austrian Armed Forces.

The new CD focuses on the Austrian national emblem and interprets the camouflage pattern in a modern and contemporary way. Combined with emotionally charged images, the resulting pattern-look creates a unique framework for all the army’s forms of communication.

Together, they form an unmistakable part of the information campaign and position our armed forces as an essential security factor for Austria and as an important employer.

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