Nothing is more horrifying than being confronted with an incurable disease. The Center for Precision Medicine (ZPM) at the MedUni Campus AKH aims to ensure that serious illnesses do not imply the end. For the realization of the center itself, however, supporters still need to be found.
To reach this goal, KTHE developed a branding and fundraising campaign that emotionally and directly conveys the center’s purpose. On various channels from OOH to Direct Mails and online, people’s attention was redirected toward this topic in order to secure supporters, to ultimatively make Vienna again the capital of the international medicine.