As a dynamic employer with a reputation to keep, the Vienna Insurance Group puts heavy emphasis on diversity. The campaign”Schützen, was zählt.” (“Protect what matters.”), directly derived from the company’s mission statement, creates the perfect foundation for a new recruitment campaign.

In order to show applicants what kind of employer VIG is, elements from the classic campaign were used and further developed. The illustration style and striking messages developed specifically for VIG have been adapted to the specific requirements of recruiting and reflect the core values the company is looking for.

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