The Vienna Insurance Group is one of the largest international insurance groups in Central and Eastern Europe. As part of VIG’s strategic marketing process, the company mission statement was rethought in an interplay between the group companies from 25 countries.
Based on the defined core values of the company – diversity, customer proximity, responsibility – KTHE created a strong emotional campaign. With the new claim and main theme “Schützen, was zählt.” (“Protect what matters.”), Print-sujets, posters, folders and a compact and transnational company presentation form the new base. The specially developed illustration style as well as the striking messages in the form of headline mechanics as a derivation from the company’s mission statement create an independent line that is understandable and relevant nationally and internationally.