KOBZA AND THE HUNGRY EYES (KTHE) combines design, tradition and modernity in the new appearance of the traditional Viennese carpet house Rahimi & Rahimi.
Rahimi & Rahimi has been a pioneer in the carpet trade for generations and, in addition to antique unique pieces, also offers designs by the fashion greats Vivienne Westwood, Alexander McQueen, Jan Kath and Paul Smith. In order to make this combination of tradition and modernity visible and perceptible in the corporate identity, Rahimi & Rahimi commissioned the creative agency KOBZA AND THE HUNGRY EYES (KTHE) with the re-branding and the new appearance of the brand Rahimi & Rahimi.
The focus of the communication is the new logo, which as an integrated element in the headlines of the advertisements is inseparably linked with the name Rahimi & Rahimi. Carpets are more than a floor covering. Each knot, each row, each pattern tells its own story.
“With KOBZA AND THE HUNGRY EYES we have found the ideal partner for our brand, who understands as well as we do that a carpet is not a simple piece of furniture, but a product with an eventful history. A story that goes back thousands of years to the nomads and is continued within our own four walls”, says KR Mag. Ali Rahimi.