KOBZA AND THE HUNGRY EYES (KTHE) launches new campaign for ADMIRAL with David Hasselhoff as brand ambassador of the sports betting and gambling provider.
“ICH HOFF. Du gewinnst!” says David Hasselhoff, referring to the new ADMIRAL campaign with “The Hoff” as brand ambassador, realized by the agency KOBZA AND THE HUNGRY EYES (KTHE). For the first time, ADMIRAL relies on an international testimonial for its brand appearance and, together with the agency, has brought a top-class entertainer on board.
Under the campaign claim “ICH HOFF. Du gewinnst!” David Hasselhoff races through the world of sports in a familiar manner and presents the offer of Austria’s largest sports betting and gambling provider. The spot “ICH HOFF du bist gern mittendrin” was produced by PPM with the internationally successful director Lars Timmermann.
In addition to the commercials, “The Hoff” is represented in all channels of the integrated campaign – from print and POS advertising to online and social media.