Kobza and The Hungry Eyes (KTHE) launches new campaign for international online lending broker Lendo.
If you need a loan, you no longer have to run from bank to bank. Because the loan comes with Lendo – online, fast and free. For the Austrian start of the internationally operating company, the KTHE agency developed an impact-strong and integrated launch campaign. The new online lending portal Lendo has been active in Sweden for 10 years and is a subsidiary of the international Schibsted Media Group, to which it also belongs. After Norway, Finland and Denmark, Lendo now also starts in the Austrian market.
The launch campaign focuses on the company’s core business – the comparison and easy placement of unsecured loans up to € 65,000. This simplification of the search for credit is reflected both in the campaign claim “Credit comes with Lendo”, and in the reduced and abstracted campaign world, which was developed from the CI colors of the brand.
“We are pleased to be the international pioneer in the field of credit To accompany Austria’s start. The whole process of positioning, branding and campaign development was marked by a great spirit and the appreciation of creative work – the prerequisites for outstanding work. With the phrase “Credit comes with Lendo” Lendo is to become the epitome of simple credit brokerage”, said Rudi Kobza, CEO of KOBZA AND THE HUNGRY EYES.
“Lendo makes comparing and completing loans as natural and easy as we already know from flights, hotels and so on. This promise to our customers has poured KTHE into an extraordinary campaign that stands out and explains – both are needed for the launch of a new product. We are thrilled to start now and thank KTHE, Kaiserschnitt Film and Blautöne for the outstanding implementation.” , said Brigitte Leger and Martin Spona, Lendo Austria.
The range of services of the agency includes a holistic package of strategic positioning, branding, design and digital. The campaign will be published in a comprehensive media mix. From TV, via HF, to digital measures such as pre-rolls and display advertising, the channels are recorded all year round. The campaign will be aired on March 18th.