Listen to your money. Because it can do so much good.
For you. For companies and the world. With Petrus Funds – the brand new financial product of Petrus Advisers, accessible for the first time for private investors.
When you invest in Petrus Funds, you invest in a sustainable future: financially, environmentally and socially – and with fund performance that is better than the competition.
On this basis, we created a distinctive brand identity for Petrus Funds, consisting of corporate design, logo and the brand claim “Beat the market”.
For the launch of the product, we created a campaign that shows investors what happens when you invest in a good life. Its core is an animated spot in papercut look, in which money brings color into the world, underpinned by the powerful voice of the German Bruce Willis (Manfred Lehmann). The moving image is accompanied by print, online and social media ads, OOH with transport media and a sampling campaign for Earth Day (©️ Philipp Lipiarski).