Briefing. Idea. Execution. Success. But things can also turn out very differently. Serious illnesses rarely announce themselves in advance, interrupt the course of life and often end fatally.
The MedUni Campus Hospital is therefore planning to open the Centre for Precision Medicine to carry out research into previously incurable diseases.
A high-impact campaign with the core message “Serious diseases are no longer the end” aimed to draw attention to this project and to the call for donations.
The campaign included a holistic package of strategic positioning, branding, design, posters, advertisements and digital.