Know your
status

Campaigning

Fighting HIV requires awareness and, above all, knowledge: knowledge of the risk of infection and of one’s own immune status.

International stars Kate Winslet, Uma Thurman, Tatjana Patitz and many more were portrayed by top photographer Peter Lindbergh as ambassadors for the “Know your status” call. The result: a campaign for Life+, which promotes awareness and the invitation to be tested on World AIDS Day 2017.

The “Know your Status” campaign received strong media support from TV, radio, out-of-home, print and digital advertising and was widely distributed via social media channels.

The “Know your Status” campaign received strong media support from TV, radio, out-of-home, print and digital advertising and was widely distributed via social media channels.

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Finding beauty
in everything