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Branding

KTHE has taken a look at the millennials in Austria. The Millennial Report, carried out in close collaboration with Marketagent, examines the life, mindset, wishes and goals of this generation for the first time.

For the launch of the study, famous and successful faces representing the millennials donated their time to the perspectives of an entire generation, including, among others, gourmet chef Lukas Mraz, visual artist and photographer Mahir Jahmal and designer Christina Hrdlicka.

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