‘Ich Hoff. Du gewinnst!’, says David Hasselhoff as he races through the world of sports and presents the offer of Austria’s largest sports betting and gaming provider.
With the action-packed and energetic campaign and “The Hoff” as brand ambassador, ADMIRAL is using an international testimonial for the first time. Entertainment in the style of the 80s and a campaign that made it into all Austrian media.
In addition to TV, the most successful series star of all time is represented in all channels of the integrated campaign – from print to POS and online and social media.