Every year, the best work is awarded at the Cannes Lions, Festival of Creativity. However, not all winners get the same coverage as the big winners do.
We, therefore, here present 4 winners from this year that won gold but might be lesser known:
“Highlight the Remarkable”
Agency: DDB Group Düsseldorf
All too often many incredible women remained hidden and undervalued by the society. Stabilo wanted to tackle this notion by highlighting remarkable women and their stories.
The campaign won a Gold Lion in the Outdoor category and Silver in Print and Publishing.
“The last da Vinci”
This 4-minute piece by Droga5 promoted the auction of Leonardo da Vinci’s Salvator Mundi. The twist, however, is that in the whole ad the painting isn’t shown once. The ad rather focuses on the emotions the painting brings forward than the painting itself.
A hidden camera captured the reactions of everyone that came to see the painting and according to David Droga, no actors were used. A cameo appearance by Leonardo DiCaprio makes the ad even more special.
Christie’s estimated that the painting will sell for around 70 Million US-Dollars but instead it sold for 450 Million.
The ad has, rightfully so, won a Gold Lion for Film Craft.
Client & Entrant: National Down Syndrome Society New York
In the US, people with Down syndrome, by law, can’t work a full-time job without the risk of losing their Medicaid. To create awareness about the law, the National Down Syndrome Society opened a restaurant entirely run by people with Down syndrome.
The restaurant opened in Washington D.C. and opened the night before Congress resumed session. Lawmakers and senators were invited without them knowing what was going on.
At the end of the night, the bill was presented with the message: “The bill is on us, changing the law is on you.”
Outcome: Three months later, the new law passed, allowing people with Down syndrome to work.
The campaign won a Gold Lion in Outdoor.
Agency: McCann Birmingham
In English, a ‘prick’ can mean making a hole with a sharp point – like with a needle. However, ‘prick’ is also used as an insult and what you would call an unpleasant and annoying person.
McCann Birmingham, therefore, created a series of radio spots playing with the different meanings of the word and promoting the Dexcom G6, which lets people with diabetes monitor their blood without any needles. Thus, without pricks.
This campaign won a Gold Lion for Radio & Audio.